Some ranges we design encompass formats that spread across many categories from homeware to stationery and on to clothing however we also just as happy to create a capsule collection within one category as we did with macaroons.

Starting with a core of stationery items the customer was able to gauge sales before embarking on product development phase 2.

Once the design had proven itself the customer was comfortable to make a greater investment in formats and quantities. This tactic lessens risk and initial stock outlay.