Whether you’re a must-visit museum, historic home or independent gift shop, product sales are a vital part of your revenue stream. As well as increasing bottom line, a gift shop laden with desirable mementos and collectibles helps strengthen your brand and create dedicated followers and fans of what you do.
With over two decades’ experience of designing and supplying design-led gifts to top retailers world-wide, we’ve channelled our collective gifting expertise to bring you six ways to generate more sales.
1. Bespoke mementos – Visitors look for original, thoughtful gifts as reminders of their experience. Benefit from your USP by offering quality, personalised products featuring your logo or image. Items such as tea towels, china mugs, candles and printed bags make great affordable keepsakes. The beauty of selling own brand items is that they set you apart and tell your unique story, quietly spreading the word about your presence to everyone around. Maximise sales by stocking customised gifts that appeal to all ages, from young visitors – who seek out colourful, tactile keyrings, magnets and pens – to adults seeking stylish stationery and homeware.