St Pauls Icons

When every souvenir shop around you is selling multiple images of your site having an exclusive offer sets you apart and promotes the USP of your brand.
St Paul’s meets this daily challenge head-on with beautifully curated stories. Together we conceived a hand-drawn sketch with a very European flavour that has really caught the imagination of the site’s diverse visitor profile.

Once we had a design that had been successful on gifts adapting it to use on babywear and t-shirts was a no brainer.